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Tuesday, January 29, 2008

Understanding The Mind Of Your Online Customer

FROM CHASESAGUM.COM

Understanding The Mind Of Your Online Customer

Janet Meiners recently wrote a very helpful article on Marketing Pilgrim about what customers want. She pulled information from two different survey sources on how online customers want more detailed product descriptions. As obvious as this may sound, it’s very rare to find an e-commerce website these days with very detailed product descriptions. It seems today that many online entrepreneurs have a “short attention span” and are not spending the time and energy to give each product description the attention and care it deserves. Here is a striking stat:

79 percent of those surveyed “rarely or never” purchase a product without complete product information.

- the e-tailing group
This data comes from the WebCollage’s 2007 Survey of Online Consumer Product Research Habits. What does this stat tell you? It says that if you do not give better product descriptions and information, then your potential customer will leave your website and purchase somewhere else.

If you would like to read this entire story, please visit: http://www.paradigmshiftpr.com/understandingthe.htm

Posted by Paradigm Communications at 7:13 AM

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