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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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Paradigm Communications is a full-service marketing, public relations and corporate communications firm with:

* Over 45 years of strategic communications experience

* Capabilities of a big firm with the personalized service of a small firm

* Ability to benchmark and determine ROI of your new PR efforts

Contact Paradigm Communications today to find out how you can leverage our experience and contacts to shift your company toward the future!

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Tuesday, January 29, 2008

Product Info Key To Online Retail Success, Survey Finds

FROM INFORMATIONWEEK

"Customers want to know things like how a product works, its complete set of features, and accessories and whether the product is compatible with products they already own," Jed Alpert, VP of marketing for WebCollage, said in a prepared statement. "That's why manufacturers need to focus on providing their retail channel partners with complete product information, first and foremost."

To read the entire story, please visit: http://www.paradigmshiftpr.com/productinfokey.htm

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