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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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* Over 45 years of strategic communications experience

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Wednesday, January 30, 2008

Consumers' Shopping Patterns for the Current Holiday Season

FROM INTIMATE APPAREL BUSINESS

The holiday shopping season is winding down, and we asked the experts to analyze where consumers spent their cash. Northeastern University professor Tony Gao gave IAB the lowdown on how shoppers "spent" their holidays!

New Holiday Shopping Patterns…and Implications for the Intimate Apparel Retailer

By Tony Gao, Assistant Professor of Marketing, Northeastern University College of Business Administration

Retailers of intimate apparel and accessories have been through a tough holiday selling season this winter. Several changes in the U.S. economic situation over the past year have influenced American consumers’ shopping patterns and put the growth of consumer spending in check.

If you'd like to read this entire article, please go to: http://www.paradigmshiftpr.com/consumersshopping.htm

Posted by Paradigm Communications at 6:55 AM

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