Jaguar: Creating an online luxury experience in latest ad campaign

As more and more companies, particularly luxury brands, shift advertising resources online, they are looking to microsites to associate them with an image or feeling, using rich media to capture the public’s interest in the luxury lifestyle. To this end, LuxeMont announced the launch of a new advertising campaign for Jaguar USA, to run on JustLuxe.com (http://www.justluxe.com/), LuxeMont's luxury-lifestyle Web publication that reaches affluent, high net-worth U.S. consumers.

Jaguar's campaign kicked off on JustLuxe.com in mid-March 2008. It is expected to create more than 20 million impressions for Jaguar on JustLuxe.com during its run. The extensive campaign, which will focus exclusively on the new Jaguar XF, includes banner ads, integrated video, pre-roll video and text links, as well as a microsite and a widget custom developed by JustLuxe.com. Additionally, the campaign includes a number of emails that will be sent to more than 250,000 of JustLuxe.com's upscale subscribers.

Below is my attempt to summarize the information you might need to start putting a story together.

Jaguar and their online media buyer, RGM, contracted with LuxeMont to develop an advertising campaign for Jaguar in general and their new car, the Jaguar XF, on http://www.justluxe.com/, a luxury portal with more than 400,000 affluent visitors per month. The online campaign consists of 10 different components from email marketing to LuxeMont’s database and banner ads to front-page video placement, numerous links to the Jaguar minisite, and a Jaguar/JustLuxe widget. Jaguar is to get 20 million impressions from this online campaign.

The components of the online campaign with JustLuxe includes the following:

Homepage/ROS Medium Rectangle (300 x 250 banner ads)
Homepage/ROS Superbanner (728 x 90 banner ads)
Microsite with custom Trip Packages
Jag sponsor Widget with luxury video and articles
Homepage Feature
Logo (Jag Logo throughout)
Exclusive PreRoll Video
Value Text Link
Homepage Feature Integrated Video
Non Exclusive Email Insertion
Exclusive Email

When you go the start page of http://www.justluxe.com/, you will see video and other prominent graphics featuring Jaguar. (If you go to this link, you’ll see what the front page will look like when the campaign launches – this is the front page from the old campaign: http://www.justluxe.com/sponsor/

Here is the link to the minisite: http://www.justluxe.com/jaguarxf

The overall theme of the minisite is one of Luxury, but not stuffy old school Luxury. It associated Jaguar with luxury experiences that are hip, for “people in the know.” It’s targeted at the Young Money crowd. Some of the themes: Eat at the top restaurants, go out to clubs/bars, appreciate art, design, innovators, first to market buying gadgets, luxury, “hot” travel destinations.Some of the goals that were communicated to JustLuxe before they built the site:* The XF represents “…one of the most visually striking, technically sophisticated and driver-oriented sedan cars that Jaguar has ever produced, the XF clearly demonstrates the forward-looking focus that now defines the Jaguar brand," XF Senior Designer Mgr. Wayne Burgess

* Increase awareness and relevancy of the brand to a wider segment of customers who may not have considered Jaguar before seeing XF

* Communicate that “THIS IS THE NEW JAGUAR.” Deliver a continuous presence for the XF in 2008 within passion points that are most relevant to the XF consumer such as travel, business/finance, sports, and luxury lifestyle/fashion. The sponsorship opportunities should have life beyond the online space and should extend to mobile, print, and integrated events where possible

* Reinforce Jaguar's repositioning as a relevant and desirable new fashioned luxury brand

* Build awareness for the XF, which is drastic departure from the current S-Type

* Allow consumers to build a personal and invested bond with Jaguar and the XF

* Drive traffic to the XF site This online campaign also offers a JustLuxe widget that can be dropped into people’s desktop pages, so that they latest marketing content information about the Jaguar XF, and other luxury items, automatically appear on their start-up pages.

http://video.justluxe.com/jaguar/widget1.html

Background on JustLuxe:

JustLuxé.com, a member of LuxeMont community on luxury web publication provides objective analysis and information to affluent consumers of luxury goods, services and travel through relevant content and our luxury resource guide, LuxeClassifieds.
JustLuxé provides content and insight into 20 categories that includes luxury travel, Yacht and Aircraft charter services, vacation real estate, fashion trends to name a few. Today, JustLuxe has three distinct sections; fine living, lifestyle and luxury travel and is valuable resource guide to the over 400,000 affluent consumers monthly.

Checklist: Resume Errors

FROM THE NJ COURIER POST

Lynne Sarikas, director of the MBA career center at the College of Business Administration at Northeastern University, offers these resume mistakes to avoid that can hinder a job search:
The quickest way to end up in the reject pile is to have a typo on the resume. It is absolutely critical to check and double-check your resume and then have at least two other people review it as well. A typo is a sure way to miss out on being considered for a great position.

Resumes that are hard to read will not be read. Avoid having so much information crammed on the resume that it is difficult for the reader to get through it or to find the relevant sections. An appropriate amount of white space makes it easier to read and good formatting makes it easy for the interviewer to find the relevant sections.

Recruiters are not impressed by resumes that read like job descriptions. The resume should not be a listing of your responsibilities but of your accomplishments. Focus on accomplishments, and always use action verbs.

Don't try to mask a gap in employment or an unfortunate job situation by leaving off dates or doing other funky things with the resume.

Landry’s buyout hinges on creditors

Deals are doable and there’s money to be had, said Wes Marple, finance professor in the College of Business Administration at Northeastern University.

“The debt markets are in some turmoil, but a good deal can always get financing; bankers are awash in cash, but now they’re more cautious about where they put their cash, ” Marple said.“Getting cash to fund this buyout is going to depend on his banking connections and their perception of the ability of his firm to service debt or to sell some pieces of the business that would allow him proceeds from sales to retire what they borrow.”

Mukesh Bajaj, a senior managing director of Emeryville, Calif.-based LECG, an analytical and consulting services firm, said leveraged buyout debt trading has declined in value.

Banks issue leveraged loans and sell them to investors. But investor interest has cooled.

To read this entire story, please visit: http://www.paradigmshiftpr.com/landrysbuyout.htm