Welcome

Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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Paradigm Communications is a full-service marketing, public relations and corporate communications firm with:

* Over 45 years of strategic communications experience

* Capabilities of a big firm with the personalized service of a small firm

* Ability to benchmark and determine ROI of your new PR efforts

Contact Paradigm Communications today to find out how you can leverage our experience and contacts to shift your company toward the future!

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Monday, February 5, 2007

MBA Professor Provides Feedback on the iPhone

With all the press that the new Apple iPhone has produced, Technewsworld.com asks the signifigance of their new product. Will it become "the" cellphone?

"Apple is known for its simple, elegant, easy to use products," said Gloria Barczak from Northeastern University College of Business Administration. "If this product continues with that tradition, then competitors will have to follow suit. It intensifies competition in an already competitive marketplace."

To read the full story, go here:
http://www.paradigmshiftpr.com/hastheworld.htm

Web Sites Are Powerful Tools

In a CNNMoney.com story, the article states 10 reasons how to make a website more effective. The quality of the content is an important aspect. WebCollage states, "when customers are doing research for purchases, they are going to the Web. Sales that happen in the store are influenced by online research."

To read the full story, go here:
http://www.paradigmshiftpr.com/10webtips.htm