With the unveiling of Apple's new iPhone, Gloria Barczak, marketing professor at the College of Business Administration at Northeastern University gives her thoughts on this. One of her areas of research has been analyzing the successes and failures of consumer electronics product launches.
"The announcement of the iPhone and the iTV and the change of the company name to Apple Inc. indicates that [Steve] Jobs is taking the company further into the consumer electronics arena," Prof Barczak indicates. "By doing so, he is coming up against entrenched competitors such as Nokia and Motorola that already offer cameras on their phones as well as music, TV, and video to be broadcast via their phones. Apple's focus on ease of use, however, should bode well for them as the added features of cell phones ae making them more difficult for consumers to use."
Thursday, January 11, 2007
Professor gives her thoughts of Apple's New iPhone
Wednesday, January 10, 2007
Brightec Glow In The Dark Paper
On the Blog Shiny Shiny, a girls' guide to gadgets, they write the following about Brightec: "Instead of using light boxes, movie posters could be printed on BRIGHTEC glow in the dark paper which, after only a few minutes' exposure to light, glows for hours. It also functions like typical inkjet paper, so you can run off pictures of little Suzie and then be started by her luminescent visage leering at you from the fridge when you sneak down for a midnight snack."
To read the entire story, please visit: http://www.paradigmshiftpr.com/brightecglowinthedarkpaper.htm
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