In a February 2007 Electronic Gaming Monthly story entitled, “BattleStation!” by Dan Hsu and Shane Bettenhausen, the success of the Sony Playstation 3 is discussed in depth. According to Professor of Marketing, Gloria Barczak, this success is dependant on Sony being able to meet the “excitement” needs of the customers. “The better the graphics and the faster the game speed, the greater the customer satisfaction. However, what really helps with creating a competitive advantage is trying to ascertain the ‘excitement’ needs of customers… those which the customer can’t communicate to you, but if you can uncover and deliver on them, satisfaction is geometrically increased.”
To read the full story, go here:
http://www.paradigmshiftpr.com/documents/BattleStation.pdf
Thursday, March 15, 2007
Gloria Barczak provides some insightful thoughts on the release of the Sony Playstation
Hewlett Packard's Software Acquisitions
In a February 28th CIO Today article, Boston Corporate Finance's president Murray Beach gives his reaction to Hewlett Packard's recent software company acquisitions. "They're just not being as aggressive as they need to be in this M&A market," says Mr. Beach. "It's a three-horse race in this world right now between IBM, EMC, and HP. And HP has been the slowest to move."
To read the full article, go here:
http://www.paradigmshiftpr.com/hewlettpackardssoft.htm
New executives hired at Dell in hope to reduce costs.
In a February 11th posting in Red Herring’s letters and comments section, some comments from Harlan Platt are included on Dell’s new executive changes. “Dell’s new hires are hopeful signs because they suggest that Michael Dell, who recently reassumed control over the firm, is trying to get a handle on costs,” states Professor Platt. “The low cost producer often earns a profit in a highly competitive marketplace. But it is especially hard to find a cost advantage in a business which buys so many inputs from other suppliers.”
To read the full article, go here:
http://www.paradigmshiftpr.com/letterscorrections.htm
Fareena Sultan Gives Her Reaction to the Recent Cell Phone Advertising Blitz
In a February 20th article in The Boston Globe entitled, “Cell phone screen is today's hip billboard,” by Carolyn Johnson, the story explores the ever
growing trend in cell phone advertising. This is what Fareena Sultan,
Associate Professor of Marketing, calls “brand-in-the-hand.” Professor
Sultan states, “We're calling the phone 'the brand in your hand' -- you're never more than a foot away from it, 24 hours a day. The challenge will be to produce an advertisement for the phone "that excites the person holding it."
To read the full story, go here:
http://www.paradigmshiftpr.com/cellphonescreen.htm
Questions to Symantec's Acquisition on the Rise
In a February 8th Top Tech News story, the reporter states the success after Symantec's acquisition of Veritas has been sketchy and raised some questions from investors. With all the recent acquisitions, Symantec is getting squeezed between IBM and Microsoft. Boston Corporate Finance's president, Murray Beach states, "On one hand, they're getting squeezed by Microsoft, and on the other hand, they're getting squeezed by the likes of IBM and EMC. That's not a great place to be."
To read the full story, go here:
http://www.paradigmshiftpr.com/symantecsCEO.htm
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