Product Knowledge Generates Online Sales

FROM MANAGE SMARTER BLOG

Product Knowledge Generates Online SalesDecember 03, 2007

Give your online customers what they want and increase revenue in the process
By Stacy Straczynski

Gifting at both consumer and corporate levels is of top priority now that the holiday season is rapidly approaching. Online shopping continues to grow in popularity yet again this year and your organization wants a big piece of that increasing revenue potential. Recent research suggests the best way to do that is to offer comprehensive information to your online audience.

According to the new survey conducted by WebCollage, a N.Y.-based Web content integration network, shoppers tend to visit—and purchase from—Web sites that provide easy-to-understand, detailed product information. The survey originally conducted in May 2007 set out to determine how online consumers go about researching products and how that experience influenced purchasing decisions. The "2007 Survey of Online Consumer Product Research Habits" confirmed that Web sites that offer compelling information to aid consumers in determining and comparing compatibility and quality of both products and their companies influenced where online shoppers made their final purchases. And over a third of respondents (37 percent) went so far as to report that they would purchase from a competitor who offered more compelling product information.

To read the entire story, please visit: http://www.paradigmshiftpr.com/productknowledgenerates.htm