CALLAWAY GOLF UTILIZES WEBCOLLAGE TO IMPROVE WEB SHOPPING EXPERIENCE

WebCollage, a leading provider of online content integration solutions for manufacturers and their channel partners, today announced that Callaway Golf Company is using WebCollage’s service to integrate product marketing content from its website to the websites of its retail partners.

Callaway Golf, a recognized leader in technology and innovation in golf equipment design for 25 years, looks for ways to make consumers’ shopping experiences as simple and convenient as possible. Callaway Golf selected the WebCollage content syndication solution to ensure that its customers have access to complete, up-to-date information on Callaway Golf and Odyssey products wherever they shop for golf equipment online.

WebCollage seamlessly and automatically syndicates the latest information on a wide range of Callaway Golf products – including drivers, fairway woods, hybrids, irons, golf balls, footwear and golf bags, as well as Odyssey putters – to the websites of Callaway Golf authorized retailers. This gives online shoppers access to dynamic Callaway Golf and Odyssey product showcases designed to help them improve their games by selecting the Callaway Golf or Odyssey equipment that is best for them.

“Content syndication enables manufacturers like Callaway Golf to leverage the investments they’ve made in online product and brand marketing content to educate and influence shoppers wherever they interact with Callaway Golf products online,” said Jed Alpert, Vice President of Marketing for WebCollage. “For retailers, providing thorough marketing content from Callaway Golf helps keep shoppers on their websites and turn more browsers into buyers both online and in-store.”

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrates its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands. For more information please visit www.callawaygolf.com .

About WebCollage Inc.
WebCollage is the leading Web content integration network for manufacturers and their channel partners — retailers, VARs and distributors. Using WebCollage's patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their channel partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and channel partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.

Founded in 2000, WebCollage is a privately held company headquartered in New York, NY, and backed by Sierra Ventures, Cedar Fund, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: www.webcollage.com or call 1.212.563.2112.