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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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Tuesday, January 15, 2008

What Customers Want: More Detailed Product Descriptions

FROM MARKETING PILGRIM

Want people to come to your site a little longer this holiday season? Then give customers adequate information about your products. This isn’t new but WebCollage’s 2007 Survey of Online Consumer Product Research Habits confirms how important product information is to shoppers.

79 percent of those surveyed “rarely or never” purchase a product without complete product information.

Shoppers want to know if a product is compatible with the products they already own and easily see what accessories come with a product. I was researching a CD/clock radio for my son’s room and couldn’t tell if the models worked with headphones (so if he wakes up early to listen to some music, I don’t have to). It was impossible to tell by the pictures and product descriptions, so I had to go to an actual store.

To read this entire story, please visit: http://www.paradigmshiftpr.com/whatcustomers1.htm

Posted by Paradigm Communications at 8:09 AM

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