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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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* Over 45 years of strategic communications experience

* Capabilities of a big firm with the personalized service of a small firm

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Tuesday, January 15, 2008

Online businesses need to provide even more information

FROM GRAHAM JONES BLOG

It seems it's not just me worrying about this. A study by WebCollage has found that lack of information online infuriates potential customers.

"Customers want to know things like how a product works, its complete set of features and accessories and whether the product is compatible with products they already own," said Jed Alpert, Vice President of Marketing for WebCollage. "That's why manufacturers need to focus on providing their retail channel partners with complete product information, first and foremost."

If you would like to read this entire story, please visit: http://www.paradigmshiftpr.com/onlinebusiness.htm

Posted by Paradigm Communications at 8:17 AM

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