Study: Compelling Product Info Increases Consumers’ Online Purchases

FROM CE PRO

According to a new study by WebCollage, a provider of Web marketing syndication solutions for manufacturers and their channel partners, shoppers are more likely to linger and make purchases at retail Web sites that offer complete and compelling product information.
In the study, called “2007 Survey of Online Consumer Product Research Habits,” survey respondents noted that, along with detailed product information, determining the compatibility of a product they are researching with devices they already own and determining what accessories come with a product is the information that is most useful information to them when shopping or conducting product research online.

Presenting customers with the comprehensive product information they find useful during the purchase decision process also provides a more engaging online experience and increases the likelihood of customers remaining on the retailer’s site to purchase other products for the holiday season.

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