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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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Wednesday, October 3, 2007

Planning For The Worst

Harlan Platt, professor of finance and insurance at Northeastern University, believes that being pessimistic is a good trait to have when running your own business because it helps prepare for natural disasters. In a September 5th article in Smallbiz.com entitled, “Planning for the Worst Saves Time, Trouble,” by Diana Ransom, Professor Platt believes that whatever affects the company, can affect the community. “Often, a small business is so linked to the community it serves that it's particularly vulnerable to changes in local economic conditions,” says Harlan Platt. “For example, when customers get into trouble [small businesses] get into trouble," he says.

To read the full article, go here:
http://www.paradigmshiftpr.com/planningfor.htm

Posted by Paradigm Communications at 8:43 AM
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