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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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Paradigm Communications is a full-service marketing, public relations and corporate communications firm with:

* Over 45 years of strategic communications experience

* Capabilities of a big firm with the personalized service of a small firm

* Ability to benchmark and determine ROI of your new PR efforts

Contact Paradigm Communications today to find out how you can leverage our experience and contacts to shift your company toward the future!

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Wednesday, October 3, 2007

CPA Shortage?

Boston Business Journal features a story on the difficulty public accounting firms are having in finding new talent. To handle this situation, firms are having to seek alternate methods in finding new CPA's such as going through recruiting firms. Doug Farrington, a managing director in the Boston office of UHY Advisors says, "We have no choice but to deal with recruiters because candidates often are going straight to them instead of straight to the firms." There are several factors that are causing this shortage. Students that were once considering going into accounting when they are in school are opting for a finance degree instead. There is also a surge in demand for accountants to handle the programs to comply with Sarbanes-Oxley within public companies.

To read the full story, go here:
http://www.paradigmshiftpr.com/areafirms.htm

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