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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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Wednesday, October 3, 2007

Paying More To Be The First

Fareena Sultan, associate professor of marketing at Northeastern University, gives her thoughts on Apple’s recent price cut on their iPhones in an September 5th story in The Associated Press entitled, Many iPhone Owners Relish Being First,” by May Wong. She believes that timing and presentation can make a big difference in the success of the release of a new product. “The hullabaloo arose over Apple's price-slashing only because it came a few months sooner than expected, said Professor Sultan. “If they said the product is not cool or not worth the money, then other people — who are even more risk averse — will wait or not want to buy it."

To read the full story, go here:
http://www.paradigmshiftpr.com/manyiphone.htm

Posted by Paradigm Communications at 8:45 AM
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