US airline JetBlue is selling more than 300 flights and six holiday packages on internet auction site eBay.
The last-minute budget flights have opening bids set between 5 cents and 10 cents.
The flights are to more than 20 mainly US destinations including New York, Boston and southern California. There are also a handful of "mystery" holiday packages to undisclosed locations.
Harlan Platt, a finance professor at Northeastern University in Boston who follows the airline industry, said the auctions would provide "word-of-mouth" advertising for the discount carrier.
"I think it's a great idea," he said. "In this day and age, people are inundated with ads as they are sitting on airplanes or at airports. A subtle advertisement such as this could be very effective."
He said the auctions would probably produce final bids between 85pc and 90pc of the flight's, or package's, usual price.
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