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Friday, March 13, 2009

Big Buzz for Another Apple Surprise

FROM SEPT 7, 2007


"[The drop in the price of the iPhone] is good news for many consumers who were waiting for the price drop. For many who bought early, it was a purchase based not on price but on being the first to own the coolest and most anticipated consumer electronic device," said Fareena Sultan, digital marketing professor from Northeastern University's College of Business Administration. "While some of those consumers may regret their early purchase, the majority still had the pleasure of being perceived as innovators and "cool," just like their iphone for these few months since the initial launch."

Posted by Paradigm Communications at 11:50 AM

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