Welcome

Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

Here's more information about Paradigm Communications

Paradigm Communications is a full-service marketing, public relations and corporate communications firm with:

* Over 45 years of strategic communications experience

* Capabilities of a big firm with the personalized service of a small firm

* Ability to benchmark and determine ROI of your new PR efforts

Contact Paradigm Communications today to find out how you can leverage our experience and contacts to shift your company toward the future!

To receive a PDF of our new brochure, please click here.

Friday, May 4, 2007

The Importance of Soft Skills

In an April 2nd U.S. News & World Report article entitled, “Acting Like You Mean It,” by Carolyn Kleiner Butler, she discusses the growing need from employers to hire MBA graduates with strong soft skills such as communication, leadership, and teamwork. More and more business schools are discovering the importance of these skills. Northeastern University's Associate Marketing Professor Bruce Clark describes the challenge in learning communication. “They involve our own emotions and other people in a way that technical skills do not," says Professor Clark.

To read the full story, go here:
http://www.paradigmshiftpr.com/actinglike.htm

Posted by Paradigm Communications at 10:22 AM
Labels: ,

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)