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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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Friday, May 4, 2007

Convenience For Middle-Aged Females

In the April 2nd edition of BusinessWeek, the story entitled, “What Do 35-Year-Old Women Want?,” by Elizabeth Woyke, focuses on challenges that apparel retailers have faced when trying to sell their products to middle-aged women. A couple of retailers have closed their divisions tailored to middle-aged women due to lack of success while others have retooled their women’s clothes line. One aspect that marketing professor Tony Gao considers important for shoppers is convenience. “The boutiques' department store location should appeal to moms looking for one-stop shopping,” says Professor Gao. “While the look is sleek, with walls featuring quotes from Diana Vreeland and Katharine Hepburn, convenience is key.”

To read the full story, go here:
http://www.paradigmshiftpr.com/whatdo.htm

Posted by Paradigm Communications at 10:21 AM
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