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Thursday, March 26, 2009

Unique photo book concept for the holidays


Research coming out of the American Psychological Association (APA) finds that toddlers learn better from books with photographs rather than those with illustrations or "likenesses" of objects ( http://www.apa.org/journals/releases/dev4261352.pdf ). The research finds that very young children understand the meaning of objects presented in color photographs better than black and white images or drawings, indicating that real-world, life-like images are important learning tools for babies and toddlers.

One of my clients, Bella Vista Foto ( www.bellavistafoto.com ) took that research and decided to take it one step further. Using the thought process in the research; Bella Vista Foto turns digital photos of objects like family members, family pets, favorite toys and everyday objects from their clients, or takes photos for their clients and crafts a customized book in various themes complete with photo captions or even stories. These books make unique holiday gifts.

"Instead of going to the bookstore to buy generic picture books to interact with your toddler, a custom photo book is more engaging and more effective in developing their skills and learning about the immediate world around them, with the items personalized and easily identifiable," says Erika O'Connor, founder of Bella Vista Foto.

"Alphabet books are a great example of the type of custom books that we create for families. A is for Adam, B is for bed (insert photo of toddler's bed), C is for car (insert photo of Mommy's car), D is for Dog, (insert photo of family dog), etc.," Ms. O'Connor adds. "Imagine sitting down with your toddler and seeing the connection that is made with the letter and the photo of something that is familiar to him. These custom photo books become more interesting to your toddler and a much richer learning experience is created as their learning skills are sharpened."
Adding to the richness of the learning experience, Bella Vista Foto has also included a foreign language component to the ABC books. ABC books can be customized in several language choices – Spanish, French, German and Italian – to spark the language learning in toddlers as well. Bella Vista Foto can have the photos sent to them to make these books, Bella Vista Foto can take the photos, or they can use stock photos of objects kids can identify with and make the books.

Posted by Paradigm Communications at 3:01 PM

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