As you may well know, Wall Street reported Apple’s shares surged 6.5% after reporting a 73 percent earnings growth. I thought I would share some thoughts from Gloria Barczak, Professor of Marketing and head of the marketing department at Northeastern University’s College of Business Administration.
Apple's quarterly records suggest two things: 1) as Apple removes barriers posed by its proprietary technologies, it's ease of use, simplicity , and sleek product designs attract more users and 2) success in consumer electronics does not happen immediately.
Making the Mac more compatible with Microsoft's operating systems and applications broadens the appeal of the Mac to a larger target market. This fact combined with the benefits of the Mac itself, seem to account for the incredible growth rate in Mac sales.
Though sales of the iPhone are not what some expected, it is still too early to say whether or not this product will be a success. However, looking at Apple's past history and the consumer electronics industry in general, it can take a while for a product to take-off. If Apple fixes some of the deficiencies of the iPhone such as compatibility with corporate e-mail systems, sales are likely to increase. Apple never sits still with its products; it is always improving and adapting them to better need customer needs and I expect this will happen with the iPhone too.
Apple's quarterly records suggest two things: 1) as Apple removes barriers posed by its proprietary technologies, it's ease of use, simplicity , and sleek product designs attract more users and 2) success in consumer electronics does not happen immediately.
Making the Mac more compatible with Microsoft's operating systems and applications broadens the appeal of the Mac to a larger target market. This fact combined with the benefits of the Mac itself, seem to account for the incredible growth rate in Mac sales.
Though sales of the iPhone are not what some expected, it is still too early to say whether or not this product will be a success. However, looking at Apple's past history and the consumer electronics industry in general, it can take a while for a product to take-off. If Apple fixes some of the deficiencies of the iPhone such as compatibility with corporate e-mail systems, sales are likely to increase. Apple never sits still with its products; it is always improving and adapting them to better need customer needs and I expect this will happen with the iPhone too.
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