JustLuxe, RedButler partner for luxury targeting

FROM BIZ REPORT

The luxury consumer is becoming harder to target. Not because these consumers aren't online or reading magazines but because with a recessionist economy in the US, even luxury consumers are cutting back. These coveted consumers are still around, however, the key is targeting them.

A new partnership between JustLuxe.com, a luxury content provider, and RedButler.com, a global concierge company, is said to target the luxury consumer where they live online: content. RedButler.com will connect its members with the content and ads in the JustLuxe.com online publication.

RedButler will publish the "Luxury Lounge", thereby connecting users with suppliers of luxury goods and services in the JustLuxe network. JustLuxe's network publishes thousands of articles and helpful hints to readers searching for information on things from cars to yachts.

“This is a valuable step in expanding our brand by establishing strategic content partnerships with Red Butler and other leading companies in various segments of the luxury market," said Gilbert Gautereaux, President of LuxeMont, JustLuxe.com’s parent company.

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