Apple's splash into the cell phone market proved consumers will pay for hip devices. Now the race is on to one-up the iPhone.
What a difference a year makes. This month, the hip iPhone celebrates its first anniversary, following its riotous launch last June 29. Its birth followed six months of prerelease hype that was ignited by Apple Inc. CEO and industry luminary Steve Jobs.
The company that brought you the Macintosh computer, and the fabulously successful iPod and iTunes, has jumped -- well, dive-bombed, really -- into the wireless phone business like no cell phone vendor before.
"As the innovation leader, the iPhone is currently facing fierce competition from look-alike and feature-alike products. Apple cannot let up on innovation, because its competitors certainly will not," says Gloria Barczak, professor of marketing at Northeastern University's College of Business Administration.
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