Apple's 3G iPhone could become a strong competitor against the BlackBerry and weaken Google's initiative to build an open source operating system for smartphones.
Apple's just-announced 3G iPhone has the potential of becoming a stronger competitor in the business market against Research In Motion's popular BlackBerry, and could weaken the impact of Google's initiative to build an open source operating system for smartphones, experts said Tuesday.
Apple chief executive Steve Jobs introduced the latest version of the iPhone on Monday at the company's Worldwide Developers Conference in San Francisco. With support for carriers' 3G, high-speed wireless networks, third-party applications, a number of security protocols, and Microsoft's Exchange e-mail server, the new iPhone has what it needs to appease enterprise customers, experts said.
"This could enable Apple to challenge the BlackBerry market more aggressively," Fareena Sultan, digital marketing professor at Northeastern University, said in an e-mail. "Also, more third-party applications could help soften the impact of the Android initiative from Google and the Open Handset Alliance."
Gloria Barczak, chair of the marketing department at Northeastern's business school, agreed. "Apple's announcement of the iPhone 2.0 with 3G technology and GPS [global positioning system] are certainly the right moves to gain market share in the enterprise market."
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