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Wednesday, October 29, 2008

Landing profits with lobster traps


Maine's annual lobster catch was down 15 percent last year. But a pair of lobster-catching brothers came up with a plan to beat the economic odds -- they rent their traps to their customers and FedEx them the catch.
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TEXT OF STORY

Tess Vigeland: A lot of small businesses are feeling the pinch of the sour economy. Rising fuel and food prices make it tough to eke out profits when the margin is small in the first place. Lobstermen --and women -- are on the list of jobs in deep water. The annual catch is down. And market prices are stagnant. Reporter Lenora Chu found two brothers who are clawing back by inviting customers to adopt-a-lobster-trap.
If you would like to read this entire story or listen to the radio interview, please visit: http://www.paradigmshiftpr.com/media/placements/lobstertrap.htm

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