IBM joins Microsoft, Cisco, Symantec and other heavyweights in offering Web Syndication services to channel partners.
The last thing VARs, especially smaller shops like Lighthouse Computer Services, want to spend time on is updating information and listings of hundreds, even thousands, of vendor products on their Web sites.
Considering the sheer number of product lines, products and cross-brand solutions IBM offers, Sylvestre says that task was nearly impossible.
One alternative was to redirect customers to the IBM site, but that quickly put an end to the customers' interaction with the Lighthouse site, Sylvestre says. The WebCollage Web Syndication tool keeps customers and prospects within the Lighthouse site, and automatically updates the site with accurate information about products and solutions, he says.
IBM joins heavyweights Microsoft, Symantec and Cisco, among others, in offering the Web syndication services to its channel partners. The syndication services, powered by Web Collage, are a no-brainer: Syndication services can automatically feed VARs' Web sites with accurate, up-to-date information about vendors' products.
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