Even The Rich Feel Pinched, Await New Presidential Leadership

From Marketing Daily

They may not be struggling to gas up the Lexus, but even affluents are losing their economic nerve, according to a new study, with 70% of them believing the U.S. economy is on the skids.
Unity Marketing's Luxury Consumption Index fell to 54.4 points--its lowest ever--with 41% of luxury consumers reporting that they plan to spend less on luxury goods in the year ahead.

For marketers, the trick is providing luxury goods so compelling that well-shod consumers just can't say no. JustLuxe.com recently introduced LuxeConcepts, for example, which combines a personal-shopping twist with its Web offerings, personally introducing a prospective buyer to the specific vendor, whether it's a $220,000 yacht charter to the Greek Islands or a $6,500 handmade handbag from a world-renowned designer.

The site has about 500,000 unique visitors, and Gilbert Gautereaux, president of LuxeMont, a vertical media company with a community of upscale web sites, including JustLuxe, says he expects revenues to increase 40% this year.

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