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Wednesday, August 13, 2008

Trying to deal with ban on talking while driving




By COURTNEY McCANN Staff Writer, 609 272-7219
Published: Saturday, March 15, 2008


Members of Morales' generation have never been without access to a cell phone. They're calling friends while walking through the mall, sending e-mails during class and texting while driving to school.

"There is no other device to which teens are so emotionally attached, not even iPods," said Fareena Sultan, associate professor of marketing at the College of Business Administration at Northeastern University in Boston. "The iPod is only a source of music. But the cell phone is the way to connect with friends and get information."

Over the past year Sultan has been researching the younger generation's dependency on cell phones as part of a study on the media multitasking behavior of teenagers and young adults.

"If someone were to enter a typical teenager's home, they would probably see a laptop open with seven or 10 different windows open," Sultan said. "They have an iPod in their ear, a cell phone in their hand, maybe even the TV on in the background."
To read this entire article, please visit: http://www.paradigmshiftpr.com/tryingto.htm

Posted by Paradigm Communications at 7:14 AM

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