Travel Affiliate Web Sites

FROM GROWING WEALTH

Experts weigh in on potential

Sunil Bhatt, vice president of affiliate marketing at the Hotels.com/Interactive Affiliate Network (IAN) division of Expedia, agrees that the industry holds a wealth of opportunity. “Travel is a very good business, in general,” he says. “It’s a very large market. Everybody travels, so there are lots of opportunities to capture travelers with specific needs or interests by creating a travel affiliate Web site.”

Bhatt, whose company partners with hundreds of successful sites operated by individual entrepreneurs, offers one important caveat. “To be successful today, you need to find a creative niche for helping consumers. But there are plenty of opportunities still out there.”

“What has worked well for us is mixing relevant content that the affluent reader wants to see with high-end services like yacht charters and fractional jet ownership or a VIP concierge service for visitors to Las Vegas,” says Gilbert Gautereaux, founder and president of LuxeMont.com, a successful travel affiliate site in San Diego.

Plus, it’s an easy market to get into. “You can create a Web site and do your search engine optimization work, or buy keywords, and attract people searching for travel to your site” with no real barriers, says Gautereaux, a former information technology executive at GE.

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