March Madness Not Only Thing Impeding Productivity

With last night's conclusion of the NCAA College Basketball tournament, the media has been filled with stories about the billions of dollars in productivity that are lost each year due to people managing their pools. Another area where work productivity suffers: the challenges of keeping a mobile workforce up-to-date while traveling.

Market indicators point to the growing opportunity for organizations to implement mobile workforce engagement initiatives. According to IDC, in 2007 over two-thirds of US workers were mobile. IDC also reports that the market for mobile enterprise applications reached $1.2 billion in 2005 and will grow to $3.5 billion in 2010, representing a compound annual growth rate of 23%. A recent Aberdeen Group study found that the top two mobile workforce issues companies face are keeping road warriors efficient at all times and servicing customers effectively regardless of where employees are.

LiquidTalk, Inc. (http://www.liquidtalk.com/) helps leading edge firms connect and engage mobile employees to spark productivity. Their application empowers sales, service and other remote workers to find, organize, create and distribute rich employer content (audio & video) to mobile devices including Blackberry and iPod/iPhone. The uses for mobile workforce engagement include sales, knowledge transfer, corporate and customer communication -- wherever and whenever. Similar to Blackberry mobilizing email, LiquidTalk now makes corporate content mobile-friendly and pushes it out proactively and automatically to mobile employees for:
·Turning those cracks-in-the-day into productivity;

·Better engagement and connection that will drive improved talent acquistion/retention; and

·Just-in-time, immediate access to that content for more sales impact while with Customers.

“Organizations lose revenue every day because they are ill-equipped to manage an increasingly disconnected mobile workforce,” said David Peak, LiquidTalk CEO. “Mobile workers are typically the customer-facing, revenue-generating engine for organizations, so there are financial implications to leaving this challenge unaddressed. We are thrilled to work with Research In Motion to address this opportunity on the BlackBerry platform.”