By 2012, 50% traveling workers leave laptops behind

By 2012, 50 per cent of traveling workers will leave their notebooks at home in favor of other devices: Even though notebooks continue to shrink in size and weight, travelling workers lament the weight and inconvenience of carrying them on their trips. Vendors are developing solutions to address these concerns: new classes of Internet-centric pocketable devices at the sub-$400 level; and server and Web-based applications that can be accessed from anywhere. There is also a new class of applications: portable personality that encapsulates a user’s preferred work environment, enabling the user to recreate that environment across multiple locations or systems.

I thought you might be interested in learning more about LiquidTalk (www.liquidtalk.com). LiquidTalk’s secure, web-based (SaaS) application for the enterprise enables remote employees to find, organize and create business-oriented audio and video content and push it proactively to their mobile devices. LiquidTalk has now expanded its solution to include the media-enabled BlackBerry® 8800 Series, BlackBerry® Pearl™ and BlackBerry® Curve™ smartphones, as well as iPhones and iPods.

Market indicators point to the growing opportunity for organizations to implement mobile workforce engagement initiatives. According to IDC, in 2007 over two-thirds of US workers were mobile. IDC also reports that the market for mobile enterprise applications reached $1.2 billion in 2005 and will grow to $3.5 billion in 2010, representing a compound annual growth rate of 23%. A recent Aberdeen Group study found that the top two mobile workforce issues companies face are keeping road warriors efficient at all times and servicing customers effectively regardless of where employees are.

The LiquidTalk application tackles these challenges head-on through the power of multimedia content accessible through mobile devices. Business intelligence such as sample sales pitches, competitive updates, skills training and more can be accessed by remote employees during “cracks in the day” to prepare for productive customer interaction, and market-facing media like product demos and testimonials can empower more meaningful customer engagement. Such media is pushed to the mobile devices of specific employee groups using wired or wireless synchronization.

LiquidTalk empowers mobile sales enablement, learning and training, knowledge transfer, corporate and customer communication and more – wherever and whenever. Here’s how:

1. An organization launches its own branded LiquidTalk application for centralized access to proprietary audio/video content. Think iTunes – but for business. Best sales pitches, training segments, customer testimonials, product overviews and demos, word-on-the-street – any business intelligence can become a mobile asset.

2. A company’s employees, resellers, partners or other authorized users log in to find files, organize them into playlists and quickly syncing them to their preferred mobile device(s).

3. A phone-in feature enables easy creation and upload of podcasts on the fly.

4. Manager can push content to specific users and review usage detail.

5. LiquidTalk’s customer service team helps companies convert corporate knowledge into mobile content, manage devices and users and more.

If you’d like to see a short video on this solution, please visit http://www.liquidtalk.com/solution.php.