Survey Indicates Complete and Compelling Product Info Critical in Purchasing Decision

WEBCOLLAGE SURVEY INDICATES COMPLETE AND COMPELLING PRODUCT INFORMATION CRITICAL IN THE PURCHASE DECISION

During This Holiday Season, Consumers Researching Products On Retail Websites Seek To Learn Product Benefits, Product Capabilities, And Product Components

NEW YORK, NY – November 26, 2007 – WebCollage, the leading provider of Web marketing syndication solutions for manufacturers and their channel partners, today announced that shoppers are more likely to linger and make purchases at retail websites that offer complete and compelling product information. According to an in-depth review of WebCollage’s 2007 Survey of Online Consumer Product Research Habits, survey respondents noted that along with detailed product information determining the compatibility of a product they are researching with devices they already own, and determining what accessories come with a product, as the information that is most useful information to them when shopping or conducting product research online. Presenting customers with the comprehensive product information they find useful during the purchase decision process, also provides a more engaging online experience and increases the likelihood of customers remaining on the retailer’s site to purchase other products for the holiday season.

WebCollage’s 2007 Survey of Online Consumer Product Research Habits confirmed that retailers must provide complete product information in order to meet the needs of their online customers. Survey respondents were asked to consider the following question:
Which of the following pieces of information are useful to you when researching a product for purchase?

Detailed product benefits and capabilities: 67%
System requirements: 61%
List of items that are included with the product: 61%
Comparison of different models: 58%
Product Documentation/Warranty Information: 51%
A manufacturer's overview of the product: 48%
List of new features for this product model: 45%
List of compatible accessories: 44%
Larger or alternate product images: 31%
Product tours or demos: 27%
Other: 9%

“Customers want to know things like how a product works, its complete set of features and accessories and whether the product is compatible with products they already own ,” said Jed Alpert, Vice President of Marketing for WebCollage. “That's why manufacturers need to focus on providing their retail channel partners with complete product information, first and foremost.”

For retailers, the price of having poor online content can be steep. Shoppers who are not able to find the information they need to make a purchase are ready and willing to go elsewhere. In the search for more complete, up-to-date content, 37% of shoppers said they would visit a competitor’s retail website to find the information they needed. Recognizing manufacturers as the best authority on their products, 55% said they would go to a manufacturer’s website to find their information.

About the WebCollage 2007 Survey of Online Consumer Product Research HabitsThe WebCollage 2007 Survey of Online Consumer Product Research Habits is a national survey designed to provide insight into the product research habits of consumers that shop online. The survey was conducted in May 2007 via Zoomerang, an online survey services provider, and is based on 333 respondents aged 18 and over who shopped online at least once within the last year. The survey is sponsored by New York, New York-based WebCollage, Inc.
About WebCollage, Inc.

WebCollage is the leading Web content integration network for manufacturers and their channel partners — retailers, VARs and distributors. Using WebCollage's patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their channel partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and channel partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.

Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY, and backed by Cedar Fund, Sierra Ventures, Gilde IT Fund and GSI Commerce, Inc. For more information, please visit: www.webcollage.com or call 1.212.563.2112.