The Price of Growth

In an August 21st article in Advertising Age entitled “The High Price of Rapid Growth,” by Erik Sherman, the reporter explores the issues that can be associated with rapid growth within a company, as well as the costs and consequences of expanding too rapidly. If growth is too rapid, the company will not have the man power and as a result, the customer experience can suffer which can hurt the brand image of the company. Andrew Rohm, assistant professor of marketing at Northeastern University College of Business Administration, believes that focusing on the customer is essential. "The mistake some companies make is to pay lip service to the brand or the experience," said Professor Rohm. “It's also easy to lose track of the experience that consumers expect -- and even to assume it to be one thing when it is actually another.”

If you would like to read the full article, go here:
http://www.paradigmshiftpr.com/highprice.htm