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Welcome to Paradigm Communication's official blog. Our goal is to provide the media with an easy to use resource for stories and credible third-party commentary. The information contained within this blog will be a mixture of information from both non-clients and clients or Paradigm Communications. our overriding goal is to present the media with the information they need to meet their deadlines and to present newsworthy information and stories. Feel free to e-mail me if you want to: 1) see a particular kind of posting or 2) submit a posting.

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* Over 45 years of strategic communications experience

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Friday, May 25, 2007

Marketing Gone Overboard?

In an April 30th story in InformationWeek.com entitled, “Sony Apologizes For Decapitated Goat In 'God of War' Launch,” by Antone Gonsalves, the reporter discusses the negative publicity that Sony has received after throwing a launch party for one of their new games that involved a decapitated goat. Marketing Professor Gloria Barczak believes that they got carried away. "You sometimes wonder how companies can be so stupid," Barczak said. "But companies are run by people, and people sometimes make dumb mistakes."

To read the full story, go here:
http://www.paradigmshiftpr.com/sonyapologizes.htm

Posted by Paradigm Communications at 10:42 AM
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