In a January 16th Associated Press article, “BP failed to emphasize safety at U.S. plants before deadly explosion, panel report says,” Finance Professor Harlan Platt states that when a company’s safety record is in question, it has to find a “champion” who believes in safety initiative and will speak up. "You have to find champions within the organization who are focused on more than just the bottom line," Platt said.
To read the full article, go here:
http://www.paradigmshiftpr.com/bpfailed.htm
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Here's more information about Paradigm Communications
Paradigm Communications is a full-service marketing, public relations and corporate communications firm with:
* Over 45 years of strategic communications experience
* Capabilities of a big firm with the personalized service of a small firm
* Ability to benchmark and determine ROI of your new PR efforts
Contact Paradigm Communications today to find out how you can leverage our experience and contacts to shift your company toward the future!
To receive a PDF of our new brochure, please click here.
Thursday, February 1, 2007
MBA Professor Believes in Champions
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