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Wednesday, December 20, 2006

NHL tries to spin a new Web

In a sports story appearing in The Charlotte News and Observer, Lorenzo Perez writes about the NHL's new deal with YouTube, and how it might bring fresh interest to the league.

In the story, Andy Rohm, marketing professor at the College of Business Administration at Northeastern University, states "I think the appeal of YouTube is it's not a 90-minute or two-hour broadcast of the games. It really packages the excitement and action on ice in small, kind of digestible segments. With the younger demographic, we're dealing with a generation that's kind of characterized by media-consumption ADD. So it's really, I think, a smart vehicle with which to reach these people."

To read the entire story, visit http://www.paradigmshiftpr.com/NHLYouTube.htm

Posted by Paradigm Communications at 8:08 AM

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