FROM PC WORLD
An Apple iPod or iPhone is an essential travel accessory in its own right. Not only can you listen to music and watch videos, but you can also store your business contacts on either device or use your iPod to back up files.
But as feature-packed as Apple's devices are, you'll probably still want to accessorize them. Here's a look at some cool add-ons for the airplane, car, hotel room--or anywhere you travel.
To read more, please visit: http://www.paradigmshiftpr.com/travelaccessories.htm
Welcome
Here's more information about Paradigm Communications
Paradigm Communications is a full-service marketing, public relations and corporate communications firm with:
* Over 45 years of strategic communications experience
* Capabilities of a big firm with the personalized service of a small firm
* Ability to benchmark and determine ROI of your new PR efforts
Contact Paradigm Communications today to find out how you can leverage our experience and contacts to shift your company toward the future!
To receive a PDF of our new brochure, please click here.
Saturday, December 15, 2007
Travel Accessories for the iPod and iPhone
Despite AS5, Liability Fears Still Loom Large
As public companies and audit firms prepare for a new approach to auditing internal controls over financial reporting, a certain trepidation hangs over the process. Regulators have called for a more relaxed audit, but how will the plaintiff lawyers react?
The Securities and Exchange Commission and the Public Company Accounting Oversight Board codified their call for a more reasoned approach to internal control reporting and auditing earlier this year, publishing guidance for management on how to do a risk-based assessment of internal controls and steering auditors through Auditing Standard No. 5 to focus on high-risk areas.
To read more, please go to: http://www.paradigmshiftpr.com/despiteas5.htm
Wednesday, October 3, 2007
Poison Pill
In a September 11th story in The Baltimore Sun entitled “Putnam doubles stake in clothier,” by Andrea Walker, the reporter explores the reaction from Jos. A. Bank Clothiers, a men’s clothing chain, after Putnam Investments doubled its stock ownership to 10%. Executives at the clothing company established a stockholder rights plan, which some have called a “poison pill.” “It's a myth that companies only adopt them when they think someone is going to take them over,” says Donald Margotta, Associate Professor of Business Finance and Insurance at Northeastern University.
To read the full story, go here:
http://www.paradigmshiftpr.com/putnamdouble.htm
Paying More To Be The First
Fareena Sultan, associate professor of marketing at Northeastern University, gives her thoughts on Apple’s recent price cut on their iPhones in an September 5th story in The Associated Press entitled, Many iPhone Owners Relish Being First,” by May Wong. She believes that timing and presentation can make a big difference in the success of the release of a new product. “The hullabaloo arose over Apple's price-slashing only because it came a few months sooner than expected, said Professor Sultan. “If they said the product is not cool or not worth the money, then other people — who are even more risk averse — will wait or not want to buy it."
To read the full story, go here:
http://www.paradigmshiftpr.com/manyiphone.htm
Planning For The Worst
Harlan Platt, professor of finance and insurance at Northeastern University, believes that being pessimistic is a good trait to have when running your own business because it helps prepare for natural disasters. In a September 5th article in Smallbiz.com entitled, “Planning for the Worst Saves Time, Trouble,” by Diana Ransom, Professor Platt believes that whatever affects the company, can affect the community. “Often, a small business is so linked to the community it serves that it's particularly vulnerable to changes in local economic conditions,” says Harlan Platt. “For example, when customers get into trouble [small businesses] get into trouble," he says.
To read the full article, go here:
http://www.paradigmshiftpr.com/planningfor.htm
Argentina Experiences
Elite Traveler features an article on experiences and places within Argentina. Echelon, a company that provides elite travel experiences, has an art-themed Argentinian experience.
To read more about it, go here:
http://www.paradigmshiftpr.com/images/elitetraveler20070910_0136_fg.png
CPA Shortage?
Boston Business Journal features a story on the difficulty public accounting firms are having in finding new talent. To handle this situation, firms are having to seek alternate methods in finding new CPA's such as going through recruiting firms. Doug Farrington, a managing director in the Boston office of UHY Advisors says, "We have no choice but to deal with recruiters because candidates often are going straight to them instead of straight to the firms." There are several factors that are causing this shortage. Students that were once considering going into accounting when they are in school are opting for a finance degree instead. There is also a surge in demand for accountants to handle the programs to comply with Sarbanes-Oxley within public companies.
To read the full story, go here:
http://www.paradigmshiftpr.com/areafirms.htm