Wii Sales Surpassing XBox 360 Sales

In an August 23rd article in sci-techtoday.com, sales for the Wii have surpassed the XBox 360 sales in a little less than an year. The Wii is the fastest selling game console. According to Ted Pollack, president of San Francisco-based EE Fund Management, there are several factors that led to it's success. "The revolutionary controller was obviously an important part of the buzz surrounding the Wii -- being the first worldwide-recognized gaming input device to utilize accelerometers," he said. "Beyond the buzz, the controller has delivered being an effective and fun input device."

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New Trends in Video Games

In a May 11th story in Christian Science Monitor entitled, “Note to video gamers: get moving,” by Gloria Goodale, the reporter explores some new trends in video games. After years of popularity, first person shooting games are losing steam and making way for the increasing popular e-rated games such as virtual bowling and virtual tennis in part due to Nintendo's Wii. Kids want a bigger experience with the games instead of just sitting on the couch. Marketing professor at Northeastern University's College of Business Administration, Gloria Barczak believes that this “YouTube” generation wants to be more involved with their games. "If you look at these people who are making their own videos, these are folks who want to be involved in creating an experience for themselves," says Professor Barczak. "They are not passive consumers anymore."

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Wii's Success

A reporter explores the success behind Nintendo's Wii in an April 30th article in Newsfactor entitled, "A Perfect Storm for the Nintendo Wii." Ted Pollak, president of EE Fund Management, an investment-management firm specializing in the videogame industry, identifies a few of the reasons of it's success including the fact that it does not require HD technology and the buzz among consumers.

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http://www.paradigmshiftpr.com/aperfect.htm